HCSC联邦医保销售系统的设计与实现

Abstract

Medicare是一项联邦医疗保险计划，它面向的客户群巨大，申请时间集中以及高度的监管和产品高复杂性等等问题，已成为这一业务电子商务化要面临的挑战。因此，建立一套联邦医疗保险销售平台对该业务的发展起着极为重要的作用。宗旨是将传统的保险电话营销跟电子商务集合，提高客户转化率。 HCSC(HealthCareServiceCorporation)是美国的一家非盈利性的健康保险公司，作为美国第四大健康保险公司，其拥有最多的客户数据信息。本论文针对HCSC的Medicare医保销售现状（age-in客户转化率低、95%的客户并没有购买到最划算的联邦保险、age-in的客户对他们的医生以及当前的保险运...

Medicare is a federal health insurance program that has a huge customer, a time-consuming application and a high degree of regulation and high product complexity, which has become a challenge for current business e-commerce. Therefore, it’s very important to build-up an establishment federal health insurance sales platform for the development of the business. The goal is to combine traditional ins...