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dc.contributor.advisor朱建平
dc.contributor.author龚伟
dc.date.accessioned2018-12-05T01:02:19Z
dc.date.available2018-12-05T01:02:19Z
dc.date.issued2017-10-30
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/167835
dc.description.abstract2016年是中国移动游戏蓬勃发展的一年,全年市场规模不断增长,收入达到819.22亿元,同比增长59%。但是行业内也出现了一些危险的信号。第一个信号是游戏行业开始严重供过于求,由于资本市场大量涌入,行业内催生了大量泡沫。第二个信号是寡头垄断格局开始形成,中小公司日益艰难。移动游戏的从业者都感觉到了更大的竞争压力。 4399公司作为厦门游戏行业的先行者,面对行业内剧烈的竞争形势,在2016年开始一系列的布局。该公司通过运营《暗黑战神》、《火线精英》等优秀的移动游戏产品,在2016年成功获取了20多亿元的营业收入。4399公司在未来应如何随势而动,找到一条适合自己的发展途径,是摆在运营者面前的重...
dc.description.abstractChina's mobile games was vigorous developed in the year of 2016. The scale of the market continues growing. In the past year, and the size of the Chinese market revenue reached 81.922 billion yuan which have an increase of 59%. However, there are some dangerous signals in the industry. The first signal is the game industry began to seriously oversupply. Due to capital markets, there is a lot of bu...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=56140&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=63071
dc.subject移动游戏
dc.subject4399公司
dc.subject竞争力
dc.subjectmobile game
dc.subject4399 company
dc.subjectcompetitiveness
dc.title移动游戏行业的竞争力研究——基于4399公司的案例分析
dc.title.alternativeResearch on Competitiveness of Mobile Game Industry—An Analysis Based on The 4399 Corporation
dc.typethesis
dc.date.replied2017-08-26
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院_工商管理硕士(工商管理硕士)
dc.description.note学号:17920141150751


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