A Study on the Construction of Ningxia Cartoon Character Brand from the Perspective of Cross-culture Communication
- 新闻传播－已发表论文 
全球多元文化发展的趋势,以及我国＂一带一路＂发展的战略方针,给各区域带来了发展的契机。宁夏作为中阿交流的平台地区,正在积极搭建区域间、国家间文化交流与传播的桥梁。研究表明,动漫角色品牌文化的传播,在跨区域、跨国文化交流方面都起到了积极有效的作用,文章尝试提出宁夏动漫角色品牌建设思路及推广方案,以期为宁夏对外文化交流传播与经济协同发展提供有益参考。With the trend of global multicultural development, the strategic policy of＂The Belt and Road Initiative＂brings opportunities to the development of each region. Ningxia, with its special location, also as a link between China and Arab countries, strives to build a bridge of cross-cultural exchange and communication between regions and countries. Some studies have shown that the spread of brand culture of cartoon character has served a positive and effective role in cross-cultural exchange and communication between regions and countries. A construction of the brand of cartoon character in Ningxia and a sustainable development strategy is put forward on the basis of the development policy of regional cultural industry in line with national conditions to provide a useful reference for the collaborative development of economy and external cultural exchange and communication in Ningxia.