融合与突破:龙潭古寨文化旅游创意产业发展研究

Abstract

文化创意产业与旅游业融合发展,正逐渐成为传统村落保护与发展的新趋势。一些传统村落欲借国家文化创意产业发展战略之势,大兴文化旅游之实。然而,在具体实践中,政府、地方和本土居民只重视产业开发带来的经济利益,忽视了创意与传统村落旅游融合发展的内在逻辑,造成了创意产业与村落传统文化的割裂,破坏了传统村落的文化生态环境。文章以贵州务川县龙潭古寨为研究对象,在深入解析创意与传统村落旅游融合发展逻辑机理的基础上,审视和反思古寨文化旅游创意产业发展现状及困境,提出加强文化原真性保护、培育创意人才、提升产品文化内涵、缔造全景产业链,进而促进古寨文化旅游创意产业持续健康发展。

The integrated development of creative culture industry and tourism is becoming a new trend of traditional village protection and development. Some traditional villages have tried to follow the strategy of developing creative culture industry proposed by the central government, and endeavored to develop cultural tourism. However, some local govermnents, enterprises and individuals have paid attention only to their economic returns and ignored the internal logic of the integrated development of creative industry and traditional village tourism, which has led to their separation as well as the damage to the cultural and ecological environment of the traditional villages. This paper gives a case study of Longtan Old Village in Wuchuan County of Guizhou province. Based on the analysis of the logic of the integrated development of creative culture industry and tourism, it examines its status quo and dilemmas in development. It points out that its sustainable and healthy development relies on the protection of the cultural authenticity, the training of qualified talent for creative industry, the improvement of cultural products, and the creation of a panoramic industrial chain.