Research on Cold-chain Logistics Alliance and Decision-making Mechanism based on ECFA across the Taiwan Strait
在ECFA时代,两岸物流的深化合作已是不可逆转的趋势。本文对台湾企业和大陆企业结盟合资共建冷链物流设施的运作规律及两岸所实施的ECFA协议对联盟的影响进行研究,结果表明:联合决策下冷链产品市场零售价、两岸企业对冷链物流设施的投入以及两企业的利润均为最优,实现多赢;ECFA协议效应的不断增大,批发价、零售价、市场需求量、两岸企业的收益均随之增大,且市场需求量的增速高于批发价和零售价。由此需要两岸企业增强互信,通过多种方式深入合作扩大ECFA协议效应。Under Cooperation Framework Agreement（ ECFA）,deepening cooperation in cross-strait logistics is an irreversible trend. This paper studies the operation of joint venture and cold chain logistics facilities between Taiwan enterprises and Mainland enterprises and influence of ECFA protocol implemented by government on alliance. It is found that,the alliance can be optimally operated in the case of centralized decision-making game model since the retail price,the investment to infrastructure and the profit are all optimal. With the effect of ECFA improved,wholesaling price,retail price,the demand and the profit increase accordingly,and the increasing speed of demand is higher than those two prices. Therefore,the corporations across Taiwan strait should strengthen trust,and deepen cooperation in various ways to increase the ECFA effect.