Study on Dynamic Pricing of Myopic Innovator
- 管理学院－已发表论文 
率先创新使企业拥有时间和产品竞争力上的优势,获得先动优势;而模仿创新减少企业的研发成本,更能满足顾客的需求,从而可以获得更高的成功率,使模仿创新企业获得后进优势.针对短视型创新企业行为,研究以原始创新产品进入市场、模仿创新产品进入市场、原始创新产品的升级换代产品进入市场为分隔点的产品生命周期不同阶段下率先创新企业对产品的最优定价,以及模仿创新企业采用不同价格策略下的产品均衡定价.结论表明：无论企业采用什么价格策略,升级换代产品进入市场的最优时间都应满足升级换代产品进入市场前创新企业的阶段末瞬时利润率与进入市场后的初始瞬时利润率相等.This paper studies the optimal pricing of the original innovative product and the upgrade product different stages of product life cycle of products with the times of original innovative products into the market, imitating innovative products into the market, the upgrade product into the market as market-separated points, as well as the equilibrium prices when imitative innovative enterprises using different pricing strategies. On this basis, this paper analyzes the impact of external factors and internal factors, which have an impact on the spread of the product diffusion, on product optimal price and instantaneous profit margin, also studies on the optimal time decision-making for the upgrade products into the market and the impact of external factors and internal factors of different product on the optimal time. The analysis shows that： Whatever pricing strategy is, the optimal time to upgrade product into the market should meet that the instantaneous profit margin before and after the upgrade products entering into must be equal, which means that the optimal time chosen to throw the upgrade products into the market must make the instantaneous profit margin of Original innovative enterprises continuous. All the conclusions of this paper can support enterprises＇ decision-making on original innovation from the theoretical and methodological.