What on Earth Are We Short of in the Initial Age? The Present Problems in Network Newspapers from the Perspectives of Layout and Advertisement
- 新闻传播－已发表论文 
随着互联网的发展 ,网络版报纸已经成为报纸发展的另一必然趋势。然而通过统计数据分析可以看到 ,我国报纸的网络版在版式安排和广告经营上存在很大的问题。通过对这种现象的描述 ,可以给发展中的网络版报纸提供必要的启示Network newspapers are a new and unavoidable development tendency in this network age. However, on the basis of statistics, we can notice that there are quite some problems in the layout and the advertisement of our network newspapers. The present paper attempts to figure out some possible solutions through the analysis and description of various phenomena.