The Cause of Thailand's high-level advertising creativity
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广告创意水平是衡量一个国家广告发展水平的重要指标,也是该国广告行业创作实力的集中体现。在整个亚太地区,泰国被公认为是一个拥有高水平广告创意的国度。本文立足于中国与泰国之间广告创意发展的差异,从文化、经济、行业环境等较为宏观的方面入手,对泰国高水平广告创意的成因进行了探讨,为泰国高水平的广告创意表现找寻了一个较为系统的理论支撑。The level of advertising creativity is a important index when weighs a nation's advertising development level, it represents this country's capability of advertising create. In the entire Asian-Pacific area, Thailand is recognized as a country with high-level advertising creativity. This text is based on the difference of advertising creativity between China and Thailand, start with comparatively respects of the macroscopic such as the culture, economy, trade environment., pursued a system theory to support the phenomenon which was mentioned above. "