批发市场中电子中间商问题的分析

Abstract

随着网络经济的迅速发展 ,出现了许多基于网络基础的提供信息服务的具有中介功能的电子中间商。批发市场中产品的质量存在不确定性 ,电子中间商能提高市场交易的效率 ,但物流和市场交易的分离也给市场的买卖双方带来了新的交易风险。电子中间商可以采用拍卖交易方式 ,并建立一个能降低交易风险的信用机制。信用机制的建立会促使电子市场的交易集中于高质量的产品 ,且产品的价格要高于传统市场产品价格。

As electronic commerce becomes increasingly popular,there apear new electronic intermediaries that provide information services for traders.If electronic intermediary services are introduced to wholesale markets where qualities vary,it will not only improve market efficiency by reengineering transaction processes,but also create new transaction risks for market participants because of the separation of product movements from market transactions. Electronic intermediaries can offer market efficiency auctions and establish the trust building processes that reduce risks. Trust building processes by electronic intermediaries can lead to concentration of electronic transactions on high quality products.Thus, average prices in electronic intermediary markets can be higher than in traditional markets.