PPG轻资产运营的商务模式探究
The commercial managing model of PPG light assets
Abstract
快速崛起的衬衫企业PPG曾一度受到广泛的关注和青睐,其轻资产运营的"服务器"商务模式更是荣获2007年度最佳商务模式第三名。本文将通过对企业内部管理架构、合作伙伴界面和客户界面三个方面的分析可以看出PPG轻资产运营的商务模式的特点,但是,在这种看似简单有效的商务模式的背后仍存在供应链风险、营运资金风险以及营销和市场风险。 The shirt-making enterprise PPG,which arises rapidly,is payed much attention to.Its commercial model won 2007 the third.The paper discusses PPG characteristics from its inner management,partner and customers,pointing out that under the commercial model,PPG still faces risks in providing,selling,fund and market.