A SWOT Analysis and Countermeasures Research for Developing the MICE Tourism in Nanjing
- 管理学院－已发表论文 
会展旅游是一种高利润、高产出、专业性极强的旅游项目。本文采用SWOT分析方法对南京市会展旅游的优势与劣势、机会与威胁进行了分析,并据此提出了一些相应的发展对策:进一步发挥政府的重要作用;实施南京会展人才培养战略;加强会展行业自律,建立南京会展行业协会;引进国际知名展会,打造南京会展品牌。MICE tourism is a tourism item of high profit and yield and specialty. With a SWOT analysis, this paper analyses the strengths, weaknesses, opportunities and threats for Nanjing's MICE tourism, then drives some relevant countermeasures on it. That is ,to give play to the government's important function further; to implement the personnel training strategy of convention and exhibition of Nanjing; to strengthen the independent management of the trades of the convention and exhibition, and to set up the industrial association of convention and exhibition of Nanjing, introduce international famous exhibition, create Nanjing exhibit brand.