基于.NET的客户关系管理系统设计与实现
Design and Implementation of Customer Relationship Management System Based on .NET
Abstract
在现代企业竞争模式中,同行业的公司或者商家比拼的不再仅仅是自身的实力,而是客户资源的掌握,一旦你在行业中抓住了客户,了解客户的消费需求和购买意向,你就掌握了市场的主动,可以适时的调整公司计划,以客户为公司运营的导向,本文从客户关系管理的实际工作出发,建设了一套基于Web的客户关系管理系统(CRM),详细的阐述了系统的需求分析、系统设计、数据库设计的全过程,运用UML建模技术对系统进行了分析与设计,并利用ASP.NET技术,SQLServer2005数据库实现了系统。 本系统的开发严格按照软件工程开发思想,论文首先研究了客户关系管理系统开发的背景和意义,并对同类课题的国内外现状做了研究,然后利... In the competitive mode of modern enterprises, companies in the same industry or business competition is not only their own strength, but once you grasp the customer resources, in the industry to seize the customer, understand the customer demand and purchase intention, you take the initiative to master the market, the company plans to adjust timely, to the customer for the company's operations gu...