Show simple item record

dc.contributor.advisor龙飞
dc.contributor.author裴海燕
dc.date.accessioned2017-06-20T08:33:45Z
dc.date.available2017-06-20T08:33:45Z
dc.date.issued2016-02-29
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/132946
dc.description.abstractCRM作为客户关系管理软件应用于内部管理,能够自动化与客户相关的业务操作,增强客户关系管理的规范性与员工工作效率,但实际上,如今市场许多CRM只是一种做账工具,用计算机记录客户相关信息,无法真正实现客户关系管理的作用,随着企业竞争越来越激烈,企业目前不但要求员工提高销售能力,而且要求员工在挖掘潜在客户、提升现有客户方面不断提升。这也成为企业成功的关键因素,而客户关系管理(CRM)系统正是能提供这种功能——专业化管理企业客户关系的系统。本课题主要研究商业银行客户关系管理系统,其中包括系统登录、用户管理、客户管理、营销管理、服务管理及基础数据管理。 本课题以银行业的客户关系管理系统为实际研究情况...
dc.description.abstractCRM as the customer relations management software used in sales, market, service, to automation and customer related business operations, enhance the work efficiency, normative and employee customer relationship management, but in fact, now the market many of the CRM is just a tool for accounting, computer records of customer related information, unable to realize customer relationship management ...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=48642&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=52559
dc.subject客户关系
dc.subject管理系统
dc.subjectNET
dc.subjectCustomer Relationship
dc.subjectManagement System
dc.subjectNet
dc.title某商业银行客户关系管理系统设计与实现
dc.title.alternativeDesign and Implementation of Customer Relationship Management System for a Commercial Bank
dc.typethesis
dc.date.replied2015-07-17
dc.description.note学位:工程硕士
dc.description.note院系专业:软件学院_工程硕士(软件工程)
dc.description.note学号:X2013230618


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record