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dc.contributor.advisor方二教授
dc.contributor.advisor郭朝阳教授
dc.contributor.author蔡创能
dc.date.accessioned2017-06-20T08:13:41Z
dc.date.available2017-06-20T08:13:41Z
dc.date.issued2016-07-12
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/129301
dc.description.abstract对于企业长期的发展来说,新产品销售的成功将起到很重要的作用。然而,新产品的成功扩散又受到很多因素的影响,例如:产品的创新程度、企业营销策略等等。当企业完成产品开发以后,企业产品的创新程度已经既定,那么企业如何选择好的后续营销策略成为重中之重。随着Web2.0和信息技术的发展,社交网络改变了人们的生活和社会互动方式;互联网的兴起使得企业能够近距离的接触消费者。越来越多的企业开始关注网络平台的结构和互动行为对它们产品销售情况的影响及其内在的影响机制。在这一关键环节中,企业采取怎样的策略去影响初始消费者群(即种子用户群,相应地,如何选取种子用户群的策略即被称为种子策略,SeedingStrategy...
dc.description.abstractFrom a long run perspective, the success of new product plays an important role. However, there are many factors which will impact the new product diffusion, such as, product innovativeness, marketing strategies etc. When company finishes designing the product, the innovativeness of the product is determined, which means the subsequent viral marketing campaign are the most important. As the develo...
dc.language.isozh_CN
dc.relation.urihttp://210.34.4.28/opac/openlink.php?strText=51738&doctype=ALL&strSearchType=callno
dc.source.urihttp://210.34.4.13:8080/lunwen/detail.asp?serial=57673
dc.subject意见领袖
dc.subject网络中心
dc.subject网络桥梁
dc.subject种子策略
dc.subject规范性研究
dc.subjectOpinion Leaders
dc.subjectSocial Hubs
dc.subjectSocial Bridges
dc.subjectSeeding Strategy
dc.subjectNormative Study
dc.title企业播种策略对产品扩散的影响──企业最优播种策略的研究
dc.title.alternativeThe Effects of Seeding Strategies on The Product Diffusion──A Study on The Optimal Seeding Strategies
dc.typethesis
dc.date.replied2016-05-22
dc.description.note学位:管理学博士
dc.description.note院系专业:管理学院_市场营销学
dc.description.note学号:17620120153421


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