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dc.contributor.advisor陈闯
dc.contributor.author罗斯婷
dc.date.accessioned2017-06-20T08:13:30Z
dc.date.available2017-06-20T08:13:30Z
dc.date.issued2016-07-12
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/129245
dc.description.abstract自2008年世界金融危机爆发后,全球经济增长减缓,集装箱运输市场货物运输需求大幅萎缩,而集装箱运力一直保持快速的增长,导致供过于求的现象日益严重。市场竞争的加剧使得市场的价格敏感度提高、运价波动更加频繁。而C集装箱运输公司经过四十几年的集装箱运营发展,在全球市场已跻身前十强,服务产品和服务模式越来越与市场其他公司趋同化,但经营业绩却与同业前三有相当的差距。在市场不景气、供大于求、竞争极其激烈的现状下,要想实现公司减亏直至盈利,必须找到业务关键环节即定价及运价管理进行改革,以快速响应价格敏感且波动频繁的市场变化。 论文对C公司定价策略和运价管理体制现状和问题进行分析,而后采用定性定量分析、层次...
dc.description.abstractAfter world financial crisis in 2008, global economic growth slowed down, demand in container transportation market shrunk dramatically, while the market capacity grow rapidly , which leads to serious oversupply of capacity. The fierce competition causes customers are more sensitive in price, freight rate fluctuate more frequently. And C Container lines has a 40 years history in containers line bu...
dc.language.isozh_CN
dc.relation.urihttp://210.34.4.28/opac/openlink.php?strText=51860&doctype=ALL&strSearchType=callno
dc.source.urihttp://210.34.4.13:8080/lunwen/detail.asp?serial=54846
dc.subject分级定价策略
dc.subject客户价值
dc.subject层次分析法
dc.subjectGrade Pricing strategy
dc.subjectcustomer value
dc.subjectAHP Evaluation Process
dc.titleC集装箱运输公司分级定价策略研究
dc.title.alternativeA Research on C Container Line Company’s Grade Pricing Strategy
dc.typethesis
dc.date.replied2016-05-15
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院_工商管理硕士(工商管理硕士)
dc.description.note学号:17920111150841


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