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dc.contributor.advisor戴亦一
dc.contributor.author李凡
dc.date.accessioned2017-06-20T08:12:45Z
dc.date.available2017-06-20T08:12:45Z
dc.date.issued2016-01-05
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/128973
dc.description.abstract我国旅游地产正处于迅速发展的阶段,但是在发展过程中,旅游地产存在着许多尚未解决的问题。从目前发展情况来看,旅游地产业仍具有极大的发展空间,相比国外的旅游地产,国内旅游地产处于一个刚刚起步的阶段。 我国的旅游地产与发达国家还有一定的距离,旅游地产的机遇和挑战并存,大量的旅游地产开发商涌入。现在旅游地产还没有一套完整的发展理论体系,对旅游地产的研究还停留在个案上。本研究利用管理学的市场营销理论,以A庄园为研究对象,通过对A庄园现状进行了解,从A庄园的内外部环境进行分析,同时对旅游地产市场进行细分,寻找潜在客户的目标市场,并为A庄园进行准确市场的定位。本文研究出一套适合旅游地产的市场定位理论和方法...
dc.description.abstractThe tourism real estate of China is rapid developing. There are a number of problem in the process, but there are many development opportunities at the same time. In the present, the tourism real estate of China is at the start-up stage. The tourism real estate of China lags behind the developed countries. Most of the companies mainly chasing the short-term gains and doesn’t making long-term ...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=48282&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=52811
dc.subject旅游地产
dc.subject观光农业
dc.subject市场营销
dc.subject市场定位
dc.subjectReal Estate
dc.subjectAgritourism
dc.subjectMarketing
dc.subjectPositioning
dc.titleA庄园市场营销定位研究
dc.title.alternativeMarketing Positioning of A Gardens
dc.typethesis
dc.date.replied2015-08-30
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院_工商管理硕士(工商管理硕士)
dc.description.note学号:17920131150779


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