Show simple item record

dc.contributor.advisor周星
dc.contributor.author张攀
dc.date.accessioned2017-06-20T08:12:29Z
dc.date.available2017-06-20T08:12:29Z
dc.date.issued2016-07-12
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/128878
dc.description.abstract近年来,虽然我国居民的收入水平稳步提高,但由于房价、物价的不断攀升,绝大多数消费者仍然需要精打细算才能负担必要的生活开支,例如买房、食物开支、医疗保健、子女教育等,为此,人们常常通过预算来计划未来的开支(Ülkümen,Thomas和Morwitz,2008),以保持健康的财务状况。但是,消费者并不是完全理性的,他们通常无法对未来的收入和支出进行准确的预测,经常有预算过高或过低情况,尤其是近年来,随着互联网金融技术的快速发展,新型金融产品和支付服务如支付宝、余额宝等不断涌现,人们的衣、食、住、行的日常生活习惯也发生了变化,网络经济在为人们提供便利的同时,也触发了更多的非理性消费,预算...
dc.description.abstractDespite the steady increase in income level in China during recent years, most consumers, however, still need to carefully manage their budgetary expenses on things such as housing, food, health care, and children's education. Therefore, to maintain a healthy financial status, people usually make budget plans for their future spending (Ülkümen, Thomas and Morwitz, 2008). However, consumers ar...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=51737&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=57322
dc.subject预算偏差
dc.subject动机前因
dc.subject聚焦主义
dc.subject消费决策
dc.subjectBudget Fallacy
dc.subjectMotivations
dc.subjectFocalism
dc.subjectConsumer Decision
dc.title消费决策中的预算偏差:动机前因与溢出结果研究
dc.title.alternativeBudget Fallacy in Consumer Decisions: Influencing Factors and Spillover Effects
dc.typethesis
dc.date.replied2016-05-22
dc.description.note学位:管理学博士
dc.description.note院系专业:管理学院_市场营销学
dc.description.note学号:17620120153423


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record