美国职业篮球商业模式研究
A Research on Business Model of National Basketball Association
Abstract
美国职业篮球联盟，即NBA，简称美职篮，其拥有包括美国及加拿大在内的共计30支球队，年收入超过40亿美元，赛事节目以43种语言向215个国家直播赛事。NBA成立于1946年6月6日，至今已有将近70年的历史。在过去的70年的发展中，它已成功的成为不仅仅于美国乃至于全世界最具有影响力的体育运动组织之一。它的成功给各方参与者带来了丰厚的经济效益，同时也促进了篮球运动的蓬勃发展，形成了较好的良性循环的生态系统。 本研究通过文献资料法获取研究的基础数据，依据EREV商务模型为框架并利用逻辑分析法对NBA的商业模式进行详细的研究和阐述，挖掘NBA成功商业模式的内在核心商业逻辑。也希望借此研究不仅仅对于... National Basketball Association, called NBA for short, now has total 30 basketball teams from USA and Canada, the latest annual income of NBA has become more than four billion dollars, and also its games have been lived to 215 countries in 43 different languages. NBA was founded in June 6, 1946, has been nearly 70 years of history until now. During the past 70 years of development, it has become n...