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dc.contributor.advisor翁君奕
dc.contributor.author刘金平
dc.date.accessioned2017-06-20T08:11:55Z
dc.date.available2017-06-20T08:11:55Z
dc.date.issued2016-01-05
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/128678
dc.description.abstract本文立足福建邮政,运用PEST、波士顿矩阵、波特五力模型等工具,对邮政企业如何深层次介入跨境电商服务进行分析研究,并运用创业理论、4Cs营销理论及财务分析、风险控制等管理方法,提出了建设、运营、推广一个综合性的“跨境电商创业平台”(以下简称“创业平台”)的创业计划,以大幅提升邮政在跨境电商服务领域的竞争能力,助力邮政重塑在物流寄递市场的“霸主”地位。 本文首先对所在行业的从业角色进行了分类分析,从中选定创业平台所针对的主要客户群,然后分类分析了这些客户群体的需求,从而推导出创业平台的整体定位,并在此定位下对平台的服务功能、体系结构、盈利模式分别进行设计。随后,本文又在创业平台所处的行业状态、...
dc.description.abstractBased in fujian postal company, using PEST model, Boston matrix and Botter five forces model to analyze how to deeply involve to cross-border business service, and on the basis of the theory of entrepreneurship, 4Cs marketing theory, financial analysis, risk control management methods, puts forward the construction and operation, the promotion of a comprehensive "cross-border business platform" (h...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=48331&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=52903
dc.subject跨境电商
dc.subject创业计划
dc.subject体系结构
dc.subject建设运营
dc.subject财务分析
dc.subjectCross-border E-commerce
dc.subjectBusiness Plan
dc.subjectArchitecture
dc.subjectConstruction operations
dc.subjectFinancial analysis
dc.title福建邮政跨境电商创业平台商业计划书
dc.title.alternativeA Business Plan for Fujian Postal Cross-Border Business Entrepreneurial Platform
dc.typethesis
dc.date.replied2015-08-29
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院_工商管理硕士(工商管理硕士)
dc.description.note学号:17920121150804


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