半成品菜产品开发与市场推广商业计划书
Business Plan- The Marketing Development and Promotion of Semi-finished Dish
Abstract
半成品菜的批发市场在中国已经获得一定程度的发展，但其零售市场却还刚刚起步。各项市场调查显示，半成品菜的零售市场具备巨大的市场潜力，人们消费观念的改变和电子商务的快速发展为半成品菜零售市场的开发提供了有利条件。本商业计划书分析了国内外的半成品菜零售市场的现状和发展趋势，对国内半成品菜零售市场现有的和潜在的竞争环境进行了较为充分的说明，同时吸取现有同类企业失败的教训，提出了很多有针对性的生产、运营和市场营销策略，从而形成了本产品自己的市场特色。在生产上，本产品采取订单式生产为主、门店计划生产为辅的生产模式，全程冷链物流，最大限度地减少浪费和保证新鲜；在运营上，尝试性地提出了“写字楼自己配送，居民楼... The wholesale market of semi-finished dish in China has obtained development of a certain degree; however, retail market of it has just started. According to various market surveys, the retail market of semi-finished dish possesses huge market potential; the change in people's consumption concept and the rapid development of e-commerce provide favorable conditions for the development of the retail...