Show simple item record

dc.contributor.advisor谢导
dc.contributor.author何旺强
dc.date.accessioned2017-06-20T08:11:41Z
dc.date.available2017-06-20T08:11:41Z
dc.date.issued2016-10-10
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/128604
dc.description.abstract营销策略(MarketingStrategy)是一个市场营销思路与竞争游戏规则,更是一个不断被实践验证、卓有成效的的营销手段,尤其适合于中小新创企业。截止2015年底,我国网民已经达到6.88亿人,网络零售总额占据社会零售总额的14%,互联网的发展阵势是入侵一个接一个的传统行业,先是慢慢地蚕蚀、再是激烈地冲击、最后是根本性颠覆,侧面试探演变为正面出击,再升级为全面进攻,服装、零售、3C产品、家电、媒体、房产交易、金融……无不遭遇相同的“沦陷”。前段时间,人们也深深体会到打车软件对出租车利益格局的打破,支付宝等互联网金融带来的颠覆式金融体验。“不打不相识”,随着互联网科技的进一步发展和人们对网络...
dc.description.abstractMarketing strategy is not only a marketing idea and the rule of game,but also a proven and effective marketing method ,which is especially suitable for the new enterprises and small&medium-size enterprises and helps the company get and keep the competitive advantage. By end 2015,there are 688million netizen in China, Network retail sales had accounted for 14% of total retail sale. The Internet ha...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=53162&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=58335
dc.subject营销策略
dc.subject互联网
dc.subject4C理论
dc.subjectMarketing stragety
dc.subjectInternet
dc.subject4C theory
dc.titleX公司的营销策略研究
dc.title.alternativeA Research on Marketing Strategy for X company
dc.typethesis
dc.date.replied2016-08-28
dc.description.note学位:管理学硕士
dc.description.note院系专业:管理学院_工商管理硕士(工商管理硕士)
dc.description.note学号:17920131150713


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record