养老院创业成功的关键要素分析-以上海银康老年公寓为例

Abstract

目前我国已经进入老龄社会，老年人口基数大、增长快，滚滚而来的“银发浪潮”给社会带来了压力同时也产生了巨大的市场需求。 本论文以上海银康老年公寓为例从战略层、管理层及执行层三方面分析养老机构创业成功关键的几个要素，揭示了合适的创业时机、团队及合理股权的分配、项目的选址、客群的准确定位及管理创新的运用是养老机构成功的关键性因素。 本论文的分析结论有助于我们深化对养老机构创业项目策划理论和方法的认识，更有利于我们深化对创业规律的理解，还有助于激励千百万中国创业者积极投身服务于养老事业。希望能为潜在想进入养老事业的创业者在创业思维方式、考虑问题重点和工作方法等方面上有所借鉴和启迪，减少决策失误和创...

For the time being our country has become an aging society, with the large elder population growing fast, which has brought great pressure for the society as well as more demand potentials for the market. This paper makes an analysis on the key factors of the success of entrepreneurship in nursing home for the aged, taking the Yinkang Senior Apartment in Shanghai for example, in terms of its str...