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dc.contributor.advisor朱平辉
dc.contributor.authorKANCHANIT JAROENRATTANAWAT
dc.date.accessioned2017-06-20T08:11:32Z
dc.date.available2017-06-20T08:11:32Z
dc.date.issued2016-07-12
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/128569
dc.description.abstract21世纪,随着生活节奏的加快,人们总是感觉时间在飞速流逝,为了能使得消费者感受到便利,可以随时购买到产品,各个国家都有了24个小时营业的便利店,泰国也一样,我们有7-ELEVEN的便利店。泰国的7-Eleven连锁店在7-Eleven品牌中位居全球第三。在泰国,7-ELEVEN很受欢迎,不管是男还是女,不管多大都对7-ELEVEN的产品和服务比较信任。所以本人想了解7-ELEVEN的影响因素是怎样影响消费者购物的,也想知道消费者对7-ELEVEN的营销方式有怎样的感受。本文对所收集的关于7-ELEVEN的消费者的信息和消费者行为的数据进行分析研究,然后通过营销调查的方法,研究他们的相关性和差异...
dc.description.abstractIn the 21st century, social has changed rapidly. People always sense time is run faster than the past. In order to make consumers feel more convenient, each country has 24-hour convenience stores. Also in Thailand, the most popular 24-hour convenience store named 7-ELEVEN, which its branches are located nationwide, resulting Thailand is ranked the third place in the world for having most 7-ELEVEN ...
dc.language.isozh_CN
dc.relation.urihttps://catalog.xmu.edu.cn/opac/openlink.php?strText=52021&doctype=ALL&strSearchType=callno
dc.source.urihttps://etd.xmu.edu.cn/detail.asp?serial=55771
dc.subject"4Cs 影响理论
dc.subject消费者行为"
dc.subject"4Cs marketing strategy
dc.subjectConsumer behaviour"
dc.title泰国7-ELEVEN店客户行为影响因素研究
dc.title.alternativeTHE MARKETING FACTORS THAT EFFECT TO CUSTOMERS’ BEHAVIOR OF PURCHASING PRODUCT IN 7-ELEVEN
dc.typethesis
dc.date.replied2016-05-18
dc.description.note学位:工商管理硕士
dc.description.note院系专业:管理学院_工商管理硕士(工商管理硕士)
dc.description.note学号:17920141154491


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