The Effects of Social Network on New Product Development Performance: The Moderating Role of Dysfunctional Competition
- 2016年 
【中文摘要】新产品开发是企业获得竞争优势的重要源泉。社会网络关系是企业的一种特殊资源,它能够提供信息和资源,帮助企业生存和发展,但不同类型的社会网络关系对企业创新绩效的影响仍有待探讨。在转型经济体系或市场制度不完善的环境下,企业往往遭遇不合法、不公正的竞争行为,如何应对不正当竞争是当前企业所需要重点关注的。利用 205 家制造企业数据,采用层级回归模型,可对企业社会网络关系与创新绩效的关系进行实证分析。分析结果表明:商业关系和社会关系对新产品开发绩效有正向影响;不正当竞争程度越高,社会关系与新产品开发绩效的关系越弱,制度关系与新产品开发绩效的关系越强。 【Abstract】New product development is an important source for corporates to gain competitive advantage. Social network is a kind of special resources, which can provide information and resources to help enterprises survive and develop,but the relationships between different types of social network and corporate's innovation performance remain to be discussed. In transforming economy or environments of imperfect market system, corporates often encounter illegal and unfair competition, so how to deal with dysfunctional competition is a current factor that corporates need to pay attention. Based on the data of 205 manufacturing enterprises, this study uses hierarchical regression model to analyze the relationship between social network and innovation performance. The results show that business ties and social ties have positive effects on new product development performance, and dysfunctional competition has a negative moderation on the relationship between social ties and new product development performance and has a positive moderation on the relationship between institutional ties and new product development performance.