中国研究型大学新生择校影响因素实证分析——以某“985工程”高校2009级新生为例

Abstract

高等教育大众化和国际化的推进使高校之间的生源竞争日益激烈。伴随高等教育由“卖方市场“向“买方市场“的转移,学生择校的偏好及其行为研究不仅有利于高校制定招生政策,同时也对高校调整发展规划、教育教学改革等工作具有政策意义和实践意义。借鉴国内外相关研究方法和技术对某“985工程“高校2009级新生数据的分析显示,学生择校行为显示出较强的理性特征:高校特征指标是影响学生择校行为的重要因素;父母师长的建议也有一定影响;距离人脉和培养特色等指标对学生择校的影响较小。

This study explores factors influencing undergraduates ' univer sity choices by using 2009 Freshmen Survey data from Higher Education Re search Database.Factor analysis was utilized to identify four categories of fac tors:institutional characteristics,program and teaching,others ' suggestions and proximity,and personal contacts.Among the four groups of factors,institutional characteristics are of the strongest influence,program and teaching the second and proximity and personal contacts are of the least influence.Suggestions for in stitutional policy initiatives to attract students are also provided.