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dc.contributor.author林升栋
dc.contributor.authorLin Shengdong
dc.date.accessioned2011-07-17T06:52:09Z
dc.date.available2011-07-17T06:52:09Z
dc.date.issued2000
dc.identifier.citation新闻与传播研究,2000(4):53-63,95zh_CN
dc.identifier.issn1005-2577
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/10186
dc.description.abstract文主要运用探索性研究的方法,在大量文献调查和实习调研的基础 上,以美国较为先进的经验和理论为参照,结合本国的国情,探讨解决“如何给客 户投放广告提供一个客观的依据”、“网络媒体如何售卖广告空间”、“广告公司如何 制定一个科学完整的网络广告传播策略”、“行业如何推行网络广告代理”、“国家如 何进行宏观管理与制定相应的法律”五大问题的途径,并提出了一些方向性的建议。【英文摘要】This paper probe into five issues: 1 .For clients, how can they obtain the impersonal basis, 2.For websites, how to sell ad space, 3. For advertising agencies, how to establish a scientific Communication strategy, 4, For this rising industry, how to bring the adverting surrogate into effect, 5.For our country, how to administer and legislate.zh_CN
dc.language.isozhzh_CN
dc.publisher中国社会科学院新闻与传播研究所《新闻与传播研究》编辑部zh_CN
dc.title国内网络广告主要问题及对策探讨zh_CN
dc.title.alternativeOn Line Advertising in China: Probing into the Primary Problems & countermeasureszh_CN
dc.typeArticlezh_CN


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