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dc.contributor.author林升栋
dc.contributor.author李健仪(中山大学管理学院)
dc.contributor.author姜建华(中山大学管理学院)
dc.contributor.authorLIN Sheng-dong
dc.contributor.authorLI Jian-yi(School of Business; Sun Yat-sen University)
dc.contributor.authorJIANG Jian-hua(School of Business; Sun Yat-sen University)
dc.date.accessioned2011-07-10T08:13:35Z
dc.date.available2011-07-10T08:13:35Z
dc.date.issued2005
dc.identifier.citation贵州财经学院学报,2005(3):30-34zh_CN
dc.identifier.issn1003-6636
dc.identifier.urihttps://dspace.xmu.edu.cn/handle/2288/10059
dc.description.abstract现代营销已经从生产、销售导向转向顾客导向,而管理会计的重心仍然停留在内部制造成本的核算上,无法为营销决策提供充分的信息支持,现代营销日益要求以顾客为基础进行营销成本管理。【英文摘要】Modern marketing has shifted from production and sales-orientation to customer-orientation, while managerial accounting still focuses on internal manufacturing cost accounting, unable to provide adequate information support to marketing decision-making. Modern marketing increasingly requires managing marketing cost based on customers.zh_CN
dc.language.isozhzh_CN
dc.publisher《贵州财经学院学报》编辑部zh_CN
dc.subject营销zh_CN
dc.subject管理会计zh_CN
dc.subject营销成本zh_CN
dc.subjectmarketingzh_CN
dc.subjectmanagerial accountingzh_CN
dc.subjectmarketing costzh_CN
dc.title营销管理会计:一个跨学科的议题zh_CN
dc.title.alternativeManagerial Accounting for Marketing: An Interdisciplinary Issuezh_CN
dc.typeArticlezh_CN


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